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Sasha Kanevski SS13! |
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Sasha Kanevski SS13!

Urban sophistication!

Berlin, 15-20 January 2013. Berlin Fashion Week. KALTBLUT and FIER Showroom AW13-14 are presenting: Sasha Kanevski  SS13! Designer Sasha Kanevski grew up in Kiev, and studied Fashion Design at the Kiev National University of Technologies and Design. Since graduating he has completed internships in Moscow and New York, was mentioned in both Vogue Italia and Vogue Russia, and was a winner of the Harper’s Bazaar Fashion Forward award in 2010.

Sasha Kanevski: Dancing to the sound of Geiger counter, warming up with the help of hurricane, pretending to be a human being. Our bodies, how would they change when mutations would be hard to hide? Sasha Kanevski responds with a light and airy collection.

Mostly cotton fabrics, perceived as second skin would soon replace it for good. Blurry coloring is not an imitation of animals’ fur but a chance to cling to the pack.

Camouflage netting turns into women’s shirt, apron is getting symbiotic with the pants and the hood threatens to bite. Neighbors are growling behind the wall, your friend flies not only in his dreams and you also will breathe through gills tomorrow morning taking your usual shower.

KALTBLUT: What’s your product about? And who is it for?

Sasha Kanevski: Sasha.Kanevski brand is all about urban sophistication, where functionality and sexuality are inseparable, as they create laconic street-style silhouette. Brand’s concept is in irony, depicting strong, willful and confident personality with profound, cynical worldview and courage to face any challenge modern society can pose.

KALTBLUT: What’s your style? Materials? What sets you apart? What cuts?

Sasha Kanevski: Functionality of clothes is the main philosophy of brand. Men’s beauty is perceived through wearability and comfort, whereas women collections are feminine and sensual. Combination of technical fabrics with ergonomic design is brand’s distinctive feature.

“Ninja Turtles” and “The Toxic Avenger”

KALTBLUT: Inspirations behind your last collection?

Sasha Kanevski: Collection SS’13 is inspired by 1980’s classics – “Ninja Turtles” and “The Toxic Avenger”. In light of random DNA mutations, genetic modifications and threat of ecological catastrophe designer imagines human body and clothes in a world where mutation has taken place, and we do not longer belong to purely human species.

KALTBLUT: How many collections have you had?

Sasha Kanevski: 5 seasonal collections.

KALTBLUT: How difficult it is to emerge?

Sasha Kanevski: It ’s always difficult to emerge, to deliver your creative vision on things to the public, to express your opinion openly especially in Ukraine – country where fashion itself is only beggining to emerge. So the difficulty for Ukrainian designers is in that there are no ready-made routes, everything  depends on yourself and your own creativity.

KALTBLUT: Do you have any stockists? Where?

Apart from Konzept86, and Quartier Deluxe that’s online shop – Suitster, and concept-store Pure, Kiev

KALTBLUT: What’s your next step, can you explain what you have reached so far?

Sasha Kanevski: The next step is in developing brand’s identity and enlargening number of european stockists.

Credits: sasha.kanevski LookBook SS 13 www.sashakanevski.com

Photographer: Inna Franco
Models: Maria Zubtsova, Slava Davydov (K models)
Hair: German Rybak
Make up: Marina Sereda
Shoes: collaboration with Ali Saulidi

Fier Showroom AW 13/14 Opening Evening – powered by KALTBLUT Magazine

Opening Evening: January 16, 2013 – 19:00-22:00

The WYE The Old Post @ Skalitzer 86, 10997 Berlin
Facebook event

- Showroom and Fashion Photography Exhibition Opening Evening

- Dr. Jessica Bugg “Black Point Dress” performance installation
- Presentation of the FIER showroom designers- DJ Nebu [ES]Limited capacity. Strictly RSVP only at -
rsvp@fiermanagement.com

Fier Showroom

Fier Showroom is also hosting an exclusive performance and installation by Dr. Jessica Bugg [UK] as well as an installation by Iris Schieferstein [DE]. Furthermore, the public will have access to the fashion photography exhibition A Room with a View curated by the Fier team between the 16th and the 20th of January, 2013.

FIER showroom A/W 13/14 is partner of Konzept86, Berlin Fashion Film Festival, The Wye and Toyota. FIER showroom will be connected via Toyota Shuttle cars to green and independent fashion spots in Berlin. As part of the showroom there will be a specially equipped eco corner in cooperation with EFECT (SCOOP).


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