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HEARTSREVOLUTION: AN INTERVIEW |
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HEARTSREVOLUTION: AN INTERVIEW

Up-beat Electro from NYC!

Is it a UFO? No. Is it a time travelling device? Quite possibly. Is it a disco ice cream van from the 60s? Yes. Yes it is. Also know as the Heartschallenger, this is just one project from the eclectic and musical duo of Heartsrevolution. Born from the bubble of screamy, blippy, sometimes ecstatically happy electro pop, Heartsrevolution made their debut in early 2007 releasing their “Choose Your Own Adventure” EP and later a number of EPs including a split 6″ with Crystal Castles. With French electro label Kitsuné beneath their wings, and their very own disco ball on wheels to shimmer the night away, Ben and Leyla have been making quite the impression in the run up to their debut album this month. We caught up with them for a little chat before they head out on tour!

KALTBLUT: How did you guys meet?

HEARTSREVOLUTION: We met in Los Angeles at The Strokes concert. We worked at the same hotel, Ben worked at the bar on the rooftop and Lo worked in the design department.

KALTBLUT: Where did your name Heartsrevolution originate from?

HEARTSREVOLUTION: It came from a Huggy Bear song called “Her Jazz” that referenced boy/grrrl revolutionaries. Also, Leyla had built her first ice cream truck and that company was called Heartschallenger. So the idea was to give the band a similar name in order to bridge the two entities.

KALTBLUT: It’s been over a year since you’ve released anything, what have you been up to?

HEARTSREVOLUTION: Yes, it’s been much over a year. We released a couple of mixtapes in 2012 and 2013, but before that we were stuck in record label limbo. But also, it took us a while to get the album to a place that we were happy with. And of course the construction of the Swarovski crystal covered ice cream truck to two and a half years. We wanted to take our time to create something we were proud of and that we felt was truly special.

KALTBLUT: Your first 7″ record “Choose Your Own Adventure” was released in 2007, do you think you’ve progressed in your sound?

HEARTSREVOLUTION: Yes, but most of the core elements remain the same. No four on the floor drums, distorted vocals, rough production.

KALTBLUT: I’m impressed with your Swarovski covered ice cream van! Did you wake up one day and just decide it should look fabulous?

HEARTSREVOLUTION: If only it were that simple! Leyla had the idea, but bringing something like that to fruition is a very detailed process. Aside from the application of the crystals, which took two and a half years, it involved the brokering of the deal with Swarovski, creating the design and choosing the types of crystals, calculating the surface area to see how many crystals were necessary. And of course the process of putting the crystals on involved trial and error as well as coming up with creative solutions to the hundred and one obstacles involved with putting crystals on an imperfect 1969 truck. In the end though, it’s worth it and the truck turned out even more magical that we could have imagined.

KALTBLUT: I hear you had help decorating the Heartschallenger from graphic designer and Japanese enthusiast, Baby Sarah, how did you become friends?

HEARTSREVOLUTION: Yes! We met her in Texas while she was still in college. After she graduated we hired her and she moved to nyc, where she helped us to apply the crystals on the truck.

KALTBLUT: You’ve been doing some interesting work for your Street He(art) Project, hanging stuffed animals around NY, LA and Tokyo! Tell us more about it.

HEARTSREVOLUTION: We have put up thousands of stuffed animals, mostly hanging them from telephone and electric wires. They are reminders of our childhood dreams that we forget about and discard as we get older. You can follow our adventures here > heartstreetheart.tumblr.com or instagram.com/heartschallenger

 

KALTBLUT: How was playing alongside your fellow Kitsuné Krew at SXSW?

HEARTSREVOLUTION: It was great! We’re not part of a music scene or community of musicians and always feel like the black sheep(or maybe pink sheep?) , so it’s always nice when we play events like that.

KALTBLUT: With your exciting new album released this week, where are you looking forward to touring?

HEARTSREVOLUTION: Everywhere really. We haven’t toured in quite a while and are super excited to share our music with the world. We have shows upcoming in NYC, Berlin, London and Paris

The New York duo HEARTSREVOLUTION have released their brilliant debut full-length album, “Ride or Die”, via Skrillex’s OWSLA (in North America) and Kitsuné (other territories) on April 15th, 2014.

BUY ON ITUNES: https://itunes.apple.com/us/album/ride-or-die/id815159297

CONTACT

www.facebook.com/HEARTSREVOLUTION

www.heartsrevolution.com
www.twitter.com/hrtsrevolution
www.heartstreetheart.tumblr.com
www.heartschallengerarmy.com

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